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Top 3 Marketing Trends For Business Owners In 2023
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Staying up to date on marketing trends can give your business a leg-up over the competition and put more money in your pocket. Here are three marketing trends businesses are using to skyrocket revenues and reach new audiences.
- Videos, podcasts and more: More than three-fourths of NP survey respondents stated they would increase content production budgets to invest in various formats, including short-form videos and podcasts. With over three billion users watching videos online in 2022, “short-form, highly personalized video ads” are the most popular. Personalized ads increase the odds a viewer will watch a video from start to finish by 85%.1
- Content and SEO optimization: The findings documented in the NP Digital Study are clear: companies are increasing their content production and SEO budgets. 83% of marketers reported increasing their content production budget, with 68% of respondents increasing SEO budgets. If your company has not allocated additional spending towards either of these, consider reevaluating your strategy.
- The future is AI: According to a recent Forbes article, more businesses rely on artificial intelligence to hyper-personalize experiences.¹ Business owners use programs like Chat GPT to “analyze customer behavior and predict their next steps […] to improve customer experience.” In a Marketing Spend Report by NP Digital, 98% of the 8000 marketers would invest in AI tools in 2023.²
- Get Calls Answered Within 3 Rings: Get set up in less than 72 hours to stop missing calls. Book an appointment with our sales team today: 800-756-3080.
Top 3 Marketing Trends For Business Owners In 2023
Staying up to date on marketing trends can give your business a leg-up over the competition and put more money in your pocket. Here are three marketing trends businesses are using to skyrocket revenues and reach new audiences.
- Videos, podcasts and more: More than three-fourths of NP survey respondents stated they would increase content production budgets to invest in various formats, including short-form videos and podcasts. With over three billion users watching videos online in 2022, “short-form, highly personalized video ads” are the most popular. Personalized ads increase the odds a viewer will watch a video from start to finish by 85%.1
- Content and SEO optimization: The findings documented in the NP Digital Study are clear: companies are increasing their content production and SEO budgets. 83% of marketers reported increasing their content production budget, with 68% of respondents increasing SEO budgets. If your company has not allocated additional spending towards either of these, consider reevaluating your strategy.
- The future is AI: According to a recent Forbes article, more businesses rely on artificial intelligence to hyper-personalize experiences.¹ Business owners use programs like Chat GPT to “analyze customer behavior and predict their next steps […] to improve customer experience.” In a Marketing Spend Report by NP Digital, 98% of the 8000 marketers would invest in AI tools in 2023.²
- Get Calls Answered Within 3 Rings: Get set up in less than 72 hours to stop missing calls. Book an appointment with our sales team today: 800-756-3080.
Sources
- Global Newswire. NP Digital Releases 2023 Marketing Spend Report. https://www.globenewswire.com/en/news-release/2022/12/15/2574782/0/en/NP-Digital-Releases-2023-Marketing-Spend-Report.html
- Forbes. Five Customer Engagement Trends Influencing 2023 Marketing Strategies. https://www.forbes.com/sites/forbesbusinesscouncil/2023/03/07/five-customer-engagement-trends-influencing-2023-marketing-strategies/?sh=1937b4486003
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